THE DRUM

1. 

   Socially attuned: Interview with Polydor campaign manager

   In the interview, Bogucki discusses Polydor's relationship with social media and how Spotify works both promotionally and commercially for record labels. Read more

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   International - 20/03/2012

   Digital

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2. 

   The Drum – New Year’s Honours

   It’s a New Year and time once again for The Drum to dish out its New Year’s Honours. So, which marketing services agencies commanded the most column inches in the past 12 months? Whose bottom ends grew and client lists multiplied? Which agencies... Read more

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   UK - 05/01/2012

   Advertising
3. 

   Ten top tips for social media engagement

   The Drum hears from social voices in the marketing communications industry to find out their top tips for social engagement. ... Read more

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   UK - 28/03/2012

   Social Media
4. 

   Anuvahood campaign wins Grand Prix at first Social Buzz Awards

   Revolver Entertainment's campaign for British film Anuvahood took home the Grand Prix at the inaugural Social Buzz Awards held at Wembley Stadium last night. ... Read more

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   UK - 02/12/2011

   Social Media
5. 

   Sky News Twitter Policy Debate - is the company right to ban staff from retweeting?

   Last night an email was sent to Sky News journalists instructing them not to retweet stories by other journalists and to check with the newsdesk first before breaking their own stories on Twitter. ... Read more

   1 comment

   UK - 08/02/2012

   Social Media

6. Young British Designers are top 50 Fashion Insiders thanks to social media

   

   

   

   The article highlights the background to the launch and campaign, the objectives, the... Read more

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   UK - 21/11/2011

   Design

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7. Social Media Book Review: Social Media ROI by Olivier Blanchard

   Opinion: Awards Blog

   One of the things often asked of judges for The Social Buzz Awards is "What's the best way of judging ROI on Social Media?" It may seem... Read more

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   Craig McGill - 17/04/2012

   Events

8. The Drum Magazine: 11th May 2012

   

   

   

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   UK - 10/05/2012

   Advertising

9. The Drum Magazine: 25th May 2012

   

   

   

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   UK - 25/05/2012

   Advertising

10. How social media gave the Poppy a digital facelift

    

    

    This article provides an insight into the background to the revitalised digital strategy, how the... Read more

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    Scotland - 10/01/2012

    Digital

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