The Co-operative has launched a national advertising campaign to bring Somerfield, the supermarket chain it bought last year, under its brand umbrella.Roster agency TBWA\Manchester is behind the TV ad, which features staff from the Co-op and... Read more
Since being appointed to Somerfield’s roster earlier this year, Edinburgh-based design agency Redpath has worked on a number of core own-brand ranges for the company, which operates over 550 stores nationwide, the first of which are now... Read more
Supermarket giant Somerfield has given Edinburgh-based design consultancy Redpath a place on its design agency roster after a nationwide review of its design partners.Already the consultancy, which was bought out of the Faulds Group of companies... Read more
National supermarket chain Somerfield has appointed Brahm Design to its agency roster, following a competitive credentials pitch. Brahm was one of 14 consultancies asked to present credentials after the initial list of applicants was narrowed down... Read more
A new own brand range, ‘Healthier Choice’, is to be launched by The Co-Operative Group, which will replace the Co-Operative Healthy Living and Somerfield Healthy Choices ranges. The range will include around 100 products which will be... Read more
Patrick Allen, executive director of marketing for The Co-operative Group is to leave the company after six years overseeing its marketing communications. Allen joined the company in May 2006 in the role of marketing director of United Co... Read more
The Co-operative Group has appointed Leamington Spa-based communications agency Summersault to design two UK-wide magazines delivered to over 100,000 staff at the organisation.The agency, a specialists in business to business, consumer and... Read more
It has been reported that following its acquisition of Somerfield and the Britannia Building Society, The Co-Operative Group is to review its £60m media planning and buying account, held by Rocket. The in-house procurement department will... Read more
Faulds has been awarded a £2m account by Aquados, the Scottish-based detergents manufacturer.The appointment, which will be the brand’s first campaign, coincides with a national roll-out of the Aquados detergent range.The company is... Read more
A promise by supermarkets to halve the number of plastic bags they produce has been quietly ditched following a revolt by shoppers.The decision saw some supermarkets remove single use bags from sight at checkouts but instead of being praised they... Read more
