THE DRUM

1. 

   Sourz launches ‘Sourz Fusionz’

   Spirit brand Sourz has announced that it is to expand its brand portfolio with the launch of its first ever ready-to-drink format, Sourz Fusionz. ... Read more

   0 comments

   UK - 07/03/2012

   Marketing
2. 

   Sourz to launch first summer TV campaign

   Alcohol brand Sourz is to launch its first summer TV campaign today (18 July) created by The Leith Agency, while also announcing an exclusive partnership with MTV. The campaign will highlight the addition of Sourz Raspberry to the range, airing... Read more

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   UK - 18/07/2011

   Advertising

   video
3. 

   Sourz set for first TV advertising campaign

   Spirit brand Sourz is set for its TV debut having commissioned Tangible with creating a new UK-wide marketing campaign. The seven-figure campaign aim to strengthen the brand’s emotional connection with consumer and centre it as a drink for... Read more

   2 comments

   UK - 07/03/2011

   Advertising
4. 

   Sourz aims to focus on fashion and beauty with Tangible campaign

   A UK-wide consumer campaign is set to be undertaken by spirit brand Sourz as it aims to increase brand awareness, growth and consumer trial. Tangible picked up the £800,000 brief in March which has been specifically designed to broad the... Read more

   1 comment

   UK - 07/07/2010

   Marketing
5. 

   Tangible takes a shot at £800k Sourz brief

   Maxxium UK has appointed Tangible to handle a new £800,000 brief for fruit liqueur brand Sourz. It is understood that the appointment was made without a pitch, having previously been managed by London based Notorious since 2007.London-based... Read more

   0 comments

   UK - 02/03/2010

   Marketing
6. 

   Social Buzz nominees announced to highlight the best in social media marketing

   The nominations for the inaugural social media awards - the Social Buzz Awards - have been announced. Read more

   0 comments

   UK - 28/09/2011

   Social Media
7. 

   The Drum – New Year’s Honours

   It’s a New Year and time once again for The Drum to dish out its New Year’s Honours. So, which marketing services agencies commanded the most column inches in the past 12 months? Whose bottom ends grew and client lists multiplied? Which agencies... Read more

   0 comments

   UK - 05/01/2012

   Advertising
8. 

   CIPR PRide Awards Scotland 2011 winners announced

   Weber Shandwick Scotland was named the Outstanding Public Relations Consultancy of the Year at this year's CIPR PRide awards, also winning another eight trophies on the night. ... Read more

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   Scotland - 14/10/2011

   Public Relations
9. 

   CIPR announces 2011 PRide Scotland nominees

   The nominees for the 2011 Scottish Pride awards have been revealed by CIPR Scotland, aiming to highlight the best work in the PR sector in Scotland. The winners will be revealed on 13 October at Radisson Blu in Glasgow.Caroline Binnie, Chair of... Read more

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   Scotland - 26/08/2011

   Public Relations

10. Field Marketing

    When Maxxium UK launched two new flavours of its Sourz liquer they turned to Arc to make sure that the brand got into the hands of its target market. Six foot pineapples were not a part of the initial plan, but it soon became apparent that they... Read more

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    Scotland - 19/07/2002

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