THE DRUM

1. Making Sport Pay: Sport as a Marketing Medium

   Opinion: Guest Columnists

   As the London 2012 Olympic and Paralympic Games move ever closer, as does the European Championships in Poland and the Ukraine, marketing... Read more

   0 comments

   Rory Maxwell - 27/04/2012

   Marketing

2. The Moneyball Moment – Adaptive Modelling and the End of Marketing’s Scout Culture

   Opinion: Guest Columnists

   Glenn Granger, CEO of marketing analytics company marketingQED offers his thoughts on what marketers can learn from the movie Moneyball... Read more

   0 comments

   Glenn Granger - 23/03/2012

   Marketing

3. How pop-up owners can run rings around the Olympics?

   Opinion: Guest Columnists

   As the London Olympics grow nearer, marketing campaigns have begun to try and catch hold of Olympics fever, while more-and-more stories... Read more

   0 comments

   Michelle Morris - 16/04/2012

   Marketing
4. 

   Havas Sports & Entertainment announces partnership with Seven46

   Havas Sports & Entertainment has formed a strategic partnership with Seven46, with the content marketing agency to be based in the HS&E London office. ... Read more

   0 comments

   London - 22/05/2012

   Marketing
5. 

   DC Thomson marketer JP Murphy receives threats from Rangers Fans after being mistakenly identified as Rangers Tax-Case blogger

   The head of brand marketing of DC Thomson, John Paul Murphy, has today come under fire from Rangers fans who have mistakenly identified him as the man behind the Rangers Tax Case blog, leading to threats also being made to his employer. ... Read more

   10 comments

   Scotland - 21/05/2012

   Media
6. 

   Betfair's new marketing campaign is pants: Boxer sports betting site's QR code on his crotch

   Here's an unlikely sponsorship deal. Irish boxer Eamonn O'Kane has managed to sell advertising space - on his crotch. ... Read more

   2 comments

   UK - 02/05/2012

   Sponsorship

   video

7. If Apple owned the Premiership Rights…

   Opinion: Guest Columnists

   Rumours are circulating (again) that Apple or Google may throw their hat into the ring for the TV rights to Premiership games. For a... Read more

   0 comments

   Duncan Parry - 25/05/2012

   Advertising
8. 

   Coca-Cola set to celebrate UEFA Euro 2012 with new ad and partnerships with ITV1 and talkSPORT

   Coca-Cola is set to celebrate the 2012 UEFA European Football Championship, with a TV ad launching tomorrow ahead of the tournament kicking-off in June. ... Read more

   0 comments

   UK - 15/05/2012

   Advertising

   video
9. 

   Liverpool FC names Billy Hogan as chief commercial officer

   Liverpool FC has confirmed the appointment of Billy Hogan as its new chief commercial officer. ... Read more

   0 comments

   UK - 24/05/2012

   Marketing
10. 

    Scottish journalist leaps to the defence of Scottish sports writers under siege from Channel 4 News

    A former sub-editor on a number of Scotland’s sports desks has leapt to the defence of Scottish sports journalists who have been severely criticised by Channel 4 News’s chief correspondent Alex Thomson in his on-going investigation into the... Read more

    54 comments

    Scotland - 08/05/2012

    Media

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