Tesco is today launching its month-long Clubcard Exchange, where customers can turn £5 of Clubcard vouchers into a £10 Exchange token, with an advertising campaign to run until Friday.
... Read more
The Red Brick Road, the incumbent agency for the Tesco £110m ad account has announced that it will not be taking part in the repitching process, and has resigned the balance of the business across Tesco stores, .com, bank and telecoms.
... Read more
Supermarket chain Tesco has announced its new business strategy, which includes the recruitment of 20,000 new jobs and a commitment of £1bn to improve the shopping experience for its customers, as it announces its trading figures for last year.
... Read more
Ahead of Tesco announcing a new strategy tomorrow (Wednesday 18 April), marketers want a move away from the use of price promotions, according to research commissioned by Hive.
... Read more
