THE DRUM

1. 

   How King.com, the second largest games developer on Facebook, plans to capitalise on Facebook’s IPO

   As Facebook begins trading on the New York Stock Exchange in the third largest US IPO, brands like King.com are hoping to capitalise on the new opportunities that should arise. ... Read more

   0 comments

   International - 25/05/2012

   Social Media

2. Fast Food Marketing - Time for a rethink?

   Opinion: Guest Columnists

   Fast food marketing aimed at children has long been a controversial topic that has divided the marketing community and placed it at odds... Read more

   0 comments

   Scott Wilkinson - 09/05/2012

   Marketing
3. 

   Former Frank the Agency boss joins The King's Arms

   Ian Helsby, the former managing director of Frank the Agency, has joined Manchester creative agency The King's Arms as managing partner.Helsby, pictured (left) with The King's Arms' founders, the former TBWA creatives Lynton Hemsley and... Read more

   2 comments

   UK - 23/06/2010

   Advertising
4. 

   TV campaign for charity Barnabus created by The King's Arms

   A TV commercial for homeless charity Barnabus, has been created by The King’s Arms. Operating on a pro-bono basis alongside the Manchester creative agency was production company Two Sugar, with all cast, crew and post production facilities... Read more

   0 comments

   England - 07/12/2010

   Advertising

   video

5. The Drum Magazine: 25th May 2012

   

   

   

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   UK - 25/05/2012

   Advertising
6. 

   Download your copy of The Drum: 25 May

   In this issue, The Drum collaborates with Recommended Agency Register to publish a report on the top 50 independent agencies in London. We delve into the capital to analyse a diverse but highly recommended list of agencies, gauging their... Read more

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   UK - 25/05/2012

   Advertising

   premium

   gallery

7. How do you crack the social ROI nut?

   Opinion: The Inbound Marketing Blog

   Social media may have turned into a staple attribute of business strategies but linking ‘likes’ to sales remains one of the biggest... Read more

   2 comments

   John Hornell - 21/05/2012

   Marketing
8. 

   Consumer addiction to all things interactive will create strong opportunities for marketers

   Daniel Stephenson, senior director of category development at Specific Media, discusses what he thinks will be the key trends that will dominate the marketing industry this year. ... Read more

   0 comments

   London - 19/01/2012

   Digital

9. Virgin Success - how Usain Bolt led Virgin Media to generate £1bn in revnue

   Opinion: Guest Columnists

   Last week, Virgin Media announced that it had achieved £1bn in revenue through an increase in broadband and TiVo sales during the first... Read more

   4 comments

   JR Little - 01/05/2012

   Advertising
10. 

    The time to mobilise your business is now

    The article discusses the exponential growth of mobile internet usage, providing insight into the following areas: Why SMS is still relevant Design for conversion The question of apps vs. mobile sites Read more

    0 comments

    UK - 29/02/2012

    Mobile

    premium

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