THE DRUM

1. Just how will The Sun set this Sunday?

   Opinion: A Word To The Wise

   Stephen Graham of Willoughby PR and WPR Digital questions how the Sun will set this Sunday. ... Read more

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   Willoughby PR - 21/02/2012

   Media

2. 15 agencies you should have heard of

   

   

   

   The Drum takes a look at a list of 15 hidden gems, compiled by the combined expertise of RAR, The... Read more

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   UK - 29/11/2011

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3. Guest Comment: a review of the first Sunday edition of the Scottish Sun

   Opinion: Guest Columnists

   Former deputy editor of The Sunday Post Colin Grant takes a close look at the new Scottish Sun and, in the main, likes what he sees. ... Read more

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   Colin Grant - 26/02/2012

   Media

4. The News Of The World is back (well sort of) – it just has a different name.

   Opinion: Guest Columnists

   Rachel Eagles, account director at media agency the7stars offers his impressions on the first Sunday edition of The Sun. ... Read more

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   Rachel Eagles - 26/02/2012

   Media
5. 

   W Communications boss offers his views on the PR and marketing campaign behind The Sun on Sunday launch

   Warren Johnson, managing director of W Communications, which was tasked with the launch of the Independent’s sister newspaper i in 2010, spoke to The Drum to offer his view of the marketing and PR strategy used by News International to launch this... Read more

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   London - 27/02/2012

   Marketing

6. Sun on Sunday: The PR perspective on the Sunday tabloid war

   Opinion: Guest Columnists

   Kathryn Ager, associate director at Grayling, casts her eye over the major tabloid battle that will get underway this weekend when The... Read more

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   Staff Writer - 24/02/2012

   Media
7. 

   Sun on Sunday ad spend down 25% on News of the World

   The Sun on Sunday is failing to shine as brightly on advertisers as its News of the World predecessor, with Nielsen indicating that its ad spend is down almost 25% or £10m compared to the scrapped title. ... Read more

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   UK - 21/05/2012

   Media
8. 

   Video: The Sun launches Lego giveaway with new TV ad

   The Sun is tomorrow launching a new ad campaign to promote its Lego giveaway. ... Read more

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   UK - 17/05/2012

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9. Beyond the Sun - what impact will Sun on Sunday launch have on Scottish rivals?

   Opinion: False Doorway

   25 years since the Scottish Sun launched, what impact will a tartan Sun on Sunday have in Scotland? Read more

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   Iain Hepburn - 20/02/2012

   Media
10. 

    The Drum Marketing Award 2012 finalists announced

    The finalists for this year’s the Drum Marketing Awards have been announced, with six agencies vying for Marketing Services Company of the Year. ... Read more

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    UK - 08/03/2012

    Marketing

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