Toyota is set to promote its new sports car, the GT86, in a campaign by glue Isobar, offering ‘real drivers’ the chance to try out the car before it is officially released.
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Here's the Super Bowl story that hasn't been told: how almost half the advertisers in the biggest TV show on earth were "Shazamable": all the viewer had to do to get direct access to the advertiser was to point their smartphone with the... Read more
Building on the success of the Saatchi & Saatchi LA reinvented Camry ads of last year, Toyota has unveiled its advert to air at this year’s Super Bowl, held on 5 February.
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You Tube is really serious about making itself a major TV viewing destination. It is spending $100 million on original content. And the price it is seeking for its ads suggest it is serious about getting its cash back - and more.
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Toyota New Zealand has launched a new ‘Tougher Than You Can Imagine’ advertising campaign for the new 2012 Hilux, created by Saatchi & Saatchi.
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