THE DRUM

1. Will vast quantities of social media data transform business success from an art form into a science?

   Opinion: Gordon Young

   “Half the money I spend on advertising is wasted, the trouble is I don’t know which half,” is a great quote has been used to define the... Read more

   1 comment

   Gordon Young - 13/04/2012

   Digital
2. 

   How Ford aims to transform its brand via social media: insights from its social media head Scott Monty

   In the interview, Monty discusses Ford's internal communications strategy and what we can expect to see from the company in the future. In discussing brand and company transparency, Monty says: ... Read more

   0 comments

   International - 13/04/2012

   Social Media

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3. Facebook IPO is on everyone’s lips, but what does it mean for the digital industry?

   Opinion: Justin Cooke

   Justin Cooke, CEO of Fortune Cookie and chair of BIMA reviews the implications of the Facebook IPO. ... Read more

   2 comments

   Justin Cooke - 03/02/2012

   Social Media
4. 

   Neil Morgan, European digital director for Adobe: Why 2012 will be the year of transformation for Adobe

   Neil Morgan, senior director of digital Marketing, Adobe Systems was recently a speaker at the London Digital Conference, where is discussed the changes being implemented by Adobe this year as it aims to become synonymous with digital marketing. ... Read more

   0 comments

   UK - 19/03/2012

   Digital

   video
5. 

   Transform appoints twentysix as digital agency

   Transform Cosmetic Surgery Group has appointed twentysix as its digital agency following a competitive pitch. ... Read more

   0 comments

   UK - 01/12/2011

   Digital
6. 

   Driving Growth: Q&A with Brand Learning co-founders Andy Bird and Mhairi McEwan

   Co-founders of Brand Learning, Andy Bird and Mhairi McEwan discuss their new book, The Growth Drivers, which has recently been published by Wiley. The two global experts in transforming marketing capabilities discuss what insight they gleamed... Read more

   0 comments

   London - 10/02/2012

   Marketing

7. Path-to-conversion insight transformed TUI Travel's digital marketing strategy

   

   This case study highlights how holiday group TUI Travel has changed its digital marketing... Read more

   0 comments

   UK - 12/10/2011

   Digital

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8. 

   Britvic and Pepsico brands join forces for ‘Transform Your Patch’ campaign

   Britvic and Pepsico has joined forced with environmental regeneration charity Groundwork to release its multi-million pound ‘Transform Your Patch’ campaign across the UK. ... Read more

   0 comments

   London - 13/01/2012

   Marketing
9. 

   Kodak pins future on digital transformation

   Kodak is looking to reverse a precipitous decline in its fortunes over the past year by announcing a new digital strategy. ... Read more

   0 comments

   UK - 11/01/2012

   Digital
10. 

    Scottish broadcaster says public services could be transformed by embracing social media

    Leading Scottish broadcaster and journalist, Lesley Riddoch, has called for 2012 to be the year Scotland’s management class transforms services by embracing social media. ... Read more

    0 comments

    UK - 04/01/2012

    Social Media

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