THE DRUM

1. 

   Trends in search marketing: from I Spy, Found, Latitude, Ph.Creative, Marin Software

   In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012. So, what trends can we expect in search in the following months? ... Read more

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   UK - 14/05/2012

   Digital

2. How can UK agencies re-discover winning ways at Cannes?

   Opinion: Guest Columnists

   With the annual Cannes Lions creativity festival only weeks away, Simon Robinson, integrated creative director at Kitcatt Nohr Digitas,... Read more

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   Simon Robinson - 14/05/2012

   Advertising
3. 

   Insights from the Experian Digital Marketer: Benchmark and Trend Report

   Here The Drum selects a few insights from the report, including: ... Read more

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   United States - 04/05/2012

   Advertising

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4. 

   Analysing web analytics: Adobe, Steak, Webtrends and others discuss key trends

   From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to... Read more

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   International - 17/04/2012

   Digital

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5. 

   Video interview: Chris Brogan talks brands using social media and his view of future trends including google+

   Social media entrepreneur, Chris Brogan, president of New Marketing Labs, took time out from speaking at the Social Media World Forum to talk to The Drum about the conversations he is having with brands about their use of social media, how he sees... Read more

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   London - 05/04/2012

   Social Media

   video

6. Every little helps: The rebranding of Tesco's value range

   Opinion: Guest Columnists

   Following Tesco updating its Value range to Everyday Value with Rocket Design, and the announcement that the supermarket is reviewing its... Read more

   1 comment

   Gareth Healey - 12/04/2012

   Design

7. Listen up! - Managed properly, big data can offer invaluable insight

   Opinion: Guest Columnists

   The world is moving towards a data driven economy, with companies buying and selling information in order to learn more about their... Read more

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   David Parcell - 10/04/2012

   Marketing

8. The new era of emotive advertising

   Opinion: Guest Columnists

   It's well known that in marketing, if you can emotionally connect with a consumer then they will be more likely to take up the offer.... Read more

   5 comments

   Patrick Danaher - 16/03/2012

   Advertising

9. The Drum Magazine: 25th May 2012

   

   

   

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   UK - 25/05/2012

   Advertising
10. 

    Why web analytics is a key element of successful marketing strategy

    In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing analytics in 2012. In this feature, contributors tell us why they see web analytics as an essential... Read more

    1 comment

    UK - 13/04/2012

    Digital

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