THE DRUM

1. 

   Ultralase aims to find state of the nation's eyesight through Twitter

   Ultralase are launching a ‘Twittervision’ study today, which aims to plot people's eye prescriptions.The vision correction company is asking people from all regions to tweet their prescription, which they hope will provide a snapshot... Read more

   0 comments

   UK - 12/09/2011

   Social Media
2. 

   Ultralase appoints Principles to handle media account

   Ultralase has appointed Principles Media to handle its multi-million pound media account.Leeds-based Principles has previously been responsible for creating television ads for the laser eye surgery starring former Olympians Jonathan Edwards and... Read more

   4 comments

   England - 14/01/2010

   Media
3. 

   ATP brings back £8m Ultralase business

   Leeds-based ATP Advertising & Marketing has been re-appointed to handle the £8m account of laser eye correction specialists, Ultralase following a two year absence.ATP originally won the account in 2003 and was responsible for all creative,... Read more

   0 comments

   England - 17/12/2008

   Advertising
4. 

   Olympians star in Ultralase TV campaign

   Principles Agency today launches a new TV advertising campaign for Ultralase, the laser eye surgery, featuring former Olympians Jonathan Edwards CBE and Sir Steve Redgrave.The Leeds-based agency's series of adverts feature former Olympians... Read more

   0 comments

   England - 04/11/2008

   Advertising

5. Ultralase joins Ad Principles as Hesketh stays put

   Phil Hesketh, one of the founders of Leeds-based Advertising Principles, has vigorously denied that he is set to leave in the imminent future, and quashed rumours of a fall-out with another member of the senior management team.Hesketh, widely... Read more

   0 comments

   England - 12/03/2002

   Advertising

6. Europe’s 22 most trusted brands of 2011…

   Opinion: Creatively Consumed

   …and one I’ll find harder to trust in future. ... Read more

   0 comments

   Larner Caleb - 05/08/2011

   Marketing

   gallery
7. 

   Optical Express TV ad declared a bogey

   An Optical Express TV ad has been banned by the Advertising Standards Authority for misleading viewers into assuming that Open golf champion Padraig Harrington had underwent the surgery.Harrington was paraded on the commercials and in an... Read more

   6 comments

   UK - 17/08/2011

   Advertising
8. 

   ITV hires new comms director

   ITV has appointed former Royal Mail comms director Mary Fagan as its new group communications and corporate affairs director.Fagan's arrival later this month will coincide with the departure of Ruth Settle, the group director of comms who is... Read more

   0 comments

   UK - 14/01/2011

   Public Relations
9. 

   Young creates new brand for Qubiq

   Manchester agency Young has designed a new brand identity and website for construction industry company Qubiq.The custom timber frame engineer is using the new branding on its printed stationery, staff uniforms, in-house signage and the new... Read more

   2 comments

   UK - 14/01/2011

   Design

   gallery
10. 

    Merseyside hospitals re-branded as The Famous Five

    Merseyside’s five specialist hospitals have clubbed together to appoint public relations consultancy Bell Pottinger to showcase the region as specialist healthcare capital of the UK.Alder Hey Children’s, Clatterbridge Centre for... Read more

    1 comment

    England - 14/01/2011

    Marketing

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