THE DRUM

1. 

   United Biscuits and Bauer Media agree six figure sponsorship deal to create McVitie’s Dunk Time

   United Biscuits and Bauer Media have agreed a six-figure sponsorship deal which will mean the launch of the McVitie’s Dunk Time initiative. ... Read more

   1 comment

   London - 08/02/2012

   Marketing
2. 

   United Biscuits uses integrated social media to promote Jaffa Cakes for first time with MEC Interaction

   MEC Interaction has developed social media platforms in order to bring Jaffa Cakes into the 21st century.The campaign, which aims to play on the sense of fun which usually runs through Jaffa Cake adverts, involves two micro sites created and... Read more

   1 comment

   UK - 20/06/2011

   Social Media
3. 

   McVitie's to sponsor Tea Garden area of Battersea Park Diamond Jubilee celebration

   McVitie’s, the United Biscuit brand, has been announced as the sponsor of the Tea Garden area of the Diamond Jubilee Festival in Battersea Park. ... Read more

   1 comment

   London - 24/05/2012

   Sponsorship
4. 

   Sunday Round Up - United Biscuits, Top Gear, STV, Tesco, video games

   The Drum takes a look at what media and marketing stories are making headlines this Sunday morning. 20 more holiday firms are set to shut, warns The Sunday Express days after the closure of tour operator Kiss Flights. The article centres around an... Read more

   0 comments

   UK - 22/08/2010

   Media
5. 

   Inbox redesigns United Biscuits' corporate website

   United Biscuits has redesigned its coroporate website through its digital agency Inbox, part of the Digital Marketing Group.As well as boasting a new look, the website has undergone changes to improve its functionality and usability to keep its... Read more

   0 comments

   England - 03/11/2008

   Digital
6. 

   McVitie's launches Bonkers about Biscuits campaign

   United Biscuits has launched a campaign asking the public to name their favourite McVitie's biscuits.The 'Bonkers about Biscuits' activity asks people to vote for their favourite McVitie's biscuit for a chance to win an instant cash prize.Wax... Read more

   0 comments

   South East - 18/08/2009

   Marketing
7. 

   Jaffa Cakes appoints Mischief for PR

   United Biscuits has appointed Mischief to handle the PR for its Jaffa Cakes brand. ... Read more

   0 comments

   UK - 14/02/2012

   Public Relations
8. 

   Hula Hoops online ad creative handled by InboxDMG

   An online advertising campaign for Hula Hoops by United Biscuits is to roll out this month with creative handled by InboxDMG. The campaign will be an extention of the current £1.2million integrated campaign across TV, online, PR and in-store... Read more

   2 comments

   England - 11/08/2009

   Digital

   gallery
9. 

   McCoy's gets new website by InboxDMG

   United Biscuits is opening a website for McCoy’s as it bids to make its crisp brand the first choice snack for men.The site has been designed by United Biscuits’ digital agency, InboxDMG. As McCoy’s crisps are targeted at... Read more

   0 comments

   England - 20/05/2009

   Digital
10. 

    Inbox launches new go ahead! website

    Inbox Digital has built a new website for United Biscuits' go ahead! product range.The site was designed by United Biscuits' digital agency, Inbox. Its launch coincides with a TV campaign for the brand.The website sports a new look and feel and... Read more

    0 comments

    England - 16/06/2008

    Digital

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