THE DRUM

1. 

   Dramaforum appoints Dubit to create virtual world

   Finnish publisher Dramaforum has appointed virtual world development studio Dubit to develop a virtual world for its Petra’s Planet franchise. ... Read more

   0 comments

   Yorkshire & Humber - 02/11/2011

   Digital

   gallery
2. 

   Topps launches virtual community Topps World

   Trading card company Topps has released a virtual community, aiming to reach a younger target market. ... Read more

   0 comments

   South East - 17/10/2011

   Digital
3. 

   Horrible Histories teams with Huzutech to create virtual world

   Horrible Histories has been unveiled in a virtual world created for Scholastic using an entirely new technology created by Huzutech.In the Horrible Histories World, visitors can explore some of the most gory periods in history, including &lsquo... Read more

   0 comments

   UK - 27/09/2011

   Digital
4. 

   Advertising federation hits out at EU's Data Protection proposals

   The World Federation of Advertisers (WFA) has complained about proposals published today by the European Commission to overhaul EU Data Protection rules. ... Read more

   0 comments

   Europe - 25/01/2012

   Advertising

5. How Art can Save the World

   Opinion: It's the thought that counts...

   Okay, let’s go back in time a while. ... Read more

   0 comments

   David Milligan-Croft - 09/03/2011

   Marketing
6. 

   Social media networking rises but face-to-face remains best for gaining new customers

   Business social media networks is important for corporate marketing strategy and will be the second most effective tool for and acquiring new customers over the next two years, research by Regus has found, although face-to-face will remain best... Read more

   1 comment

   UK - 23/05/2012

   Social Media

7. The consumer is dead, long live people

   Opinion: Guest Columnists

   Scott Hendry, head of UK planning at Gyro, says marketers should stop thinking about the consumer and start thinking about people. ... Read more

   2 comments

   Staff Writer - 15/05/2012

   Advertising
8. 

   How King.com, the second largest games developer on Facebook, plans to capitalise on Facebook’s IPO

   As Facebook begins trading on the New York Stock Exchange in the third largest US IPO, brands like King.com are hoping to capitalise on the new opportunities that should arise. ... Read more

   0 comments

   International - 25/05/2012

   Social Media
9. 

   Allianz launches ad campaign to get around Champions League sponsorship rules

   Global insurer Allianz is launching a new ad campaign to take advantage of the fact that the Champions League final between Bayern Munich and Chelsea is taking place in its Allianz Arena in Munich tomorrow night. ... Read more

   0 comments

   UK - 18/05/2012

   Advertising
10. 

    The Macallan creates virtual dram app on Facebook

    The Macallan whisky brand has today launched a virtual dram app on Facebook. ... Read more

    0 comments

    UK - 29/11/2011

    Digital

Pages