1. The evil Kony

    49.7 million views : but are they wasting their time on the evil Kony?

    A video about fugitive rebel leader Joseph Kony's misdeeds in Africa has become an online phenomenon, with more than 49.7 million views from Monday until this morning. ... Read more

    0 comments
    International - 09/03/2012
    Advertising
    video
  2. New recycling campaign by The Bridge for Waste Aware Scotland is a winner

    New recycling campaign by The Bridge for Waste Aware Scotland is a winner

    A new branding concept for a Scottish recycling campaign created by The Bridge has picked up an award from from the International Solid Waste Association. The new campaign won a Communication Award for being an ‘exampler’ of how best... Read more

    3 comments
    Scotland - 30/09/2009
    Advertising
    gallery

  3. Waste Awareness Wales to launch TV and Radio campaign

    A new TV campaign for Waste Awareness Wales to empower people to take waste reduction, reuse and recycling funded by the Welsh Assembly Government is to launch on TV next week, created by advertising agency Golley Slater. A radio campaign to... Read more

    0 comments
    England - 03/11/2008
    Advertising

  4. Campaign HQ launches Waste Aware follow-up

    Campaign HQ has launched a new advertising campaign to encourage residents to recycle their gardening waste.The campaign comprises of a 40 second TV advert and a 40 second radio spot, as well as bus-sides, press and exhibition work.The campaign, ... Read more

    0 comments
    Scotland - 07/09/2006
    Advertising
  5. Research finds that over-consumption is on the wane, but Christmas spirit still alive

    Research finds that over-consumption is on the wane, but Christmas spirit still alive

    Here, The Drum presents an overview of the results of the research, which includes the following insights: ... Read more

    0 comments
    UK - 15/12/2011
    Market Research
    premium

  6. Waste Awareness Wales launches £1.5 million campaign

    Waste Awareness Wales (WAW) has appointed Golley Slater to handle a £1.5 million marketing campaign to encourage the general public to reduce, reuse and recycle household waste. The Cardiff office of the agency will initially produce an \... Read more

    0 comments
    England - 25/02/2004
    Advertising
  7. Beattie Communications founder claims clients are 'wasting money' on social media

    Beattie Communications founder claims clients are 'wasting money' on social media

    PR and marketing boss Gordon Beattie, chairman and founder of Beattie Communications and Only Marketing, has claimed that most companies are wasting money on using social media within their marketing strategies. Beattie, whose PR company has eight... Read more

    6 comments
    UK - 27/07/2011
    Social Media
  8. The Old Telecoms Giant

    How direct promotional strategy resulted in increased sales and awareness of TalkTalk Business

    This case study outlines how the delivery of a direct promotional strategy took one virtually unknown brand, Opal, and created in its place a nationally recognised telecoms brand, TalkTalk Business. ... Read more

    0 comments
    UK - 15/09/2011
    Marketing
    premium
    gallery
  9. Pass It On campaign launched by The Bridge for Zero Waste Scotland and CRN

    Pass It On campaign launched by The Bridge for Zero Waste Scotland and CRN

    Following a competitive pitch, The Bridge has been appointed by Zero Waste Scotland and the Community Recycling Network for Scotland to create a campaign for an inaugural awareness day.Pass it on Day on the 5 June will raise awareness and... Read more

    0 comments
    UK - 27/05/2010
    Advertising
    gallery
  10. Love Food Hate Waste iPhone app launched

    Love Food Hate Waste iPhone app launched

    Waste Aware Scotland has revamped the digital presence of its Love Food Hate Waste campaign with the launch of an iPhone app designed to minimise domestic food waste.The app provides consumers with interactive tools such as a portion size planner,... Read more

    2 comments
    Scotland - 22/01/2010
    Digital
    video

Pages

Filter by categories:

Filter by article type:

Filter by sector:

Filter by content type:

Most Popular

Viewed Commented Shared Emailed

Follow The Drum

See all

Connect to THE DRUM through RSS, Twitter, Facebook, YouTube and mobile.