To promote its latest ice cream, Magnum Infinity, Unilever wrapped a Tram in Croydon, to highlight the ‘longer lasting’ claim of the range.
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Scottish brewer Tennent Caledonian today unveiled its new ale, Caledonia Best. Commercial managing director, Steve Annand, spoke to The Drum about his ambition to make it Scotland's favourite pint.
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Mark Gorman considers all the public service roster tendering going on and has a word or two for some of The Drum's online commentators too. In the last week alone in Scotland we have witnessed a veritable orgy of roster appointments and pitch... Read more
Richard Marsham, managing partner of The Leith Agency decides to be optimistic on a summer's afternoon.Yes, there are plenty of reasons to be gloomy at the moment, but at the same time let's not forget the pint's half full approach to life. ... Read more
Joe Chetcuti. managing director of Front's bloody boils over as he discusses the formations of agencies which don't offer anything new to the marketplace...but claim to. However my genuine interest soon turns to frustration and often anger as I... Read more
Dom Raban, mananging director of Coroporation Pop Tweets about social networking.I am a twit. Or a tweeter. I used to be a twitcher, but that’s another story.I am of course talking about this year’s dernier cri, the social networking... Read more
Amanda McDonald, client services director for The Yes Agency talks about 'Community Marketing' and the changes taking place in marketing. A community’s members look out for each other – they share information, make recommendations to... Read more
James Glover, founder and creative director of Fluid gets thinking about about the next life, the death of the King of Pop and the effect is has on his brand legacy. This latest development got me thinking about the earning potential of those... Read more
The Day The Music Died or the Day The World of Branding Changed Forever?Whatever your opinion of Michael Jackson, for the vast majority of us, one of his songs was probably the soundtrack to significant events in our lives and his untimely passing... Read more
