THE DRUM

1. 

   Glenfiddich to broadcast world’s highest whisky tasting

   Whisky brand Glenfiddich is to broadcast the world’s highest ever whisky tasting from Everest base camp, joined by a team from military charity Walking with the Wounded. ... Read more

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   UK - 09/05/2012

   Events
2. 

   Whisky brand anCnoc reveals design collaboration with illustrator Peter Arkle

   Acclaimed illustrator Peter Arkle has created a limited edition range of designs for Scotch whisky brand anCnoc. ... Read more

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   UK - 19/04/2012

   Design

   gallery

   video
3. 

   Government snooping on emails, Left-handed cooking classes, New whisky just for today, Special tartan for Holyrood, Poker in the nude and Russian space technology for Oor Wullie!

   This being April Fools’ Day I decided to scan the Sundays for stories with a whiff of a spoof about them. ... Read more

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   UK - 01/04/2012

   Media
4. 

   Good to create new brand identity for revived Tamdhu whisky

   Glasgow design agency Good is to create a new brand identity for Tamdhu whisky, which is being relaunched in 2013 under new ownership. ... Read more

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   UK - 02/04/2012

   Design
5. 

   Denvir hires Maxxium marketer as client relationship director

   Marketing agency Denvir has hired Bob Dalrymple from drinks firm Maxxium UK as its new client relationship director. ... Read more

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   UK - 24/05/2012

   Marketing
6. 

   The Macallan Whisky launches Instagram competition with The BIG Partnership

   The Macallan, distributed by Maxxium UK, has launched a competition on Instagram, urging fans of the luxury whisky brand to upload a photo of themselves enjoying the malt in a setting that represents what the brand means to them using the hashtag ... Read more

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   Scotland - 02/03/2012

   Marketing

7. The Drum Magazine: Friday 27th April

   

   

   

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   International - 27/04/2012

   Marketing
8. 

   Gordon & MacPhail creates microsite with Alienation to promote Queen's Diamond Jubilee whisky

   Gordon & MacPhail has unveiled a microsite, created by Alienation Digital, to promote a rare Single Malt Whisky bottled to celebrate the Queen's Diamond Jubilee. ... Read more

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   Scotland - 09/02/2012

   Digital
9. 

   Scottish Government welcomes report on knowledge of Scotland’s Alcohol Sponsorship Guidelines

   The Scottish Government has welcomed an independent report measuring the uptake and knowledge of Scotland’s Alcohol Sponsorship Guidelines, handled by Ipsos MORI. ... Read more

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   Scotland - 06/03/2012

   Marketing
10. 

    Grant's Whisky appoints Crayon as global digital and social media agency

    William Grant & Sons has appointed Crayon to be its global digital and social media agency partner for Grant’s Whisky. ... Read more

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    International - 02/02/2012

    Social Media

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