THE DRUM

1. 

   Chambers appointed as new marketing director for Whyte & Mackay

   Whyte & Mackay has appointed the managing director of Up Associates, Cara Chambers as its new marketing director. ... Read more

   0 comments

   Scotland - 10/02/2012

   Marketing
2. 

   Whyte & Mackay to run social media search across the UK for hidden Shackleton whisky

   Whisky brand Whyte & Mackay has challenged city explorers across the UK to find its Shackleton replica whisky using social media. ... Read more

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   UK - 10/11/2011

   Social Media

3. Whyte & MacKay account in the air as the Union resigns business

   The future of the Whyte & Mackay advertising account was left up in the air last week when incumbent agency The Union announced it had resigned the business.The latest development comes hot on the heels of rumours that W&M has been in talks with... Read more

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   Scotland - 21/06/2004

   Advertising

4. Bruce becomes Whyte and Mackay’s PR chief

   Whisky brand Whyte & Mackay has announced the appointment of Rob Bruce as head of PR and communications.Bruce spent the last eight years working for InBev, producers of Tennent’s Lager and Stella Artois, where he was responsible for brand PR... Read more

   0 comments

   Scotland - 03/07/2008

   Public Relations
5. 

   Former Jack Daniels UK marketer joins Whyte and Mackay

   Former head of marketing for Jack Daniels UK and Ireland, Denise Dewar has been appointed as marketing director at Whyte and Mackay. Dewar has joined the company, taking a role that has been vacant since the departure of former marketing director... Read more

   0 comments

   UK - 21/03/2011

   Marketing
6. 

   Whyte & Mackay takes on Snow Leopard

   Spirit company Whyte & Mackay has announced that it is to partner with luxury vodka brand Snow Leopard and will donate 15% of the profits from its sales to saving the animal from extinction. The brand, which was launched three years ago by founder... Read more

   6 comments

   Scotland - 13/05/2009

   Marketing
7. 

   Whyte & Mackay master distiller begins logo experiment

   The master blender for whisky brand Whyte & Mackay, Richard Paterson has launched an online poll to chose his logo as he looks to build his online presence. The logos, designed by Glasgow-based agency Material will also run on his business cards.... Read more

   3 comments

   Scotland - 17/09/2009

   Marketing

   gallery
8. 

   Beard joins Whyte & Mackay as chief exec

   Whyte & Mackay has announced that John Beard, former chief executive of Martini-Bacardi UK will take a similar role at the Whisky brand as its looks to accelerate its expansion plans admist talk of a sale by its parent company. Beard spent 19... Read more

   0 comments

   Scotland - 24/03/2009

   Marketing
9. 

   Whyte & Mackay announces new global sales and marketing boss

   Whisky brand Whyte & Mackay has announced the appointment of a new global sales and marketing director.Nick Garland has joined the company from Beam Global where he spent two years as the vice president of global marketing. Previous to that... Read more

   0 comments

   Scotland - 06/01/2009

   Marketing
10. 

    Whyte and Mackay hunts ad agency for new campaign

    Whisky company Whyte and Mackay has worked with the Recommended Agency Register as it looks to find an agency to handle its brand marketing activity in 2011.The whisky company has been given a list of recommended agencies from Scotland and London... Read more

    4 comments

    UK - 02/12/2010

    Advertising

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