Euro RSCG London has launched a TV advertising campaign for Air Wick Odour Detect.The advert was originally created by Euro RSCG BETC Paris and adapted by Euro RSCG London for Reckitt Benckiser, owner of the Air Wick brand.The 20 second advert... Read more
An in-store campaign to promote Air Wick’s 2011 Touch of Luxury fragrance range has been developed by Live & Breathe. The print advertising and interactive on-pack campaign promotes the range’s two new fragrances; ‘Exotic Bamboo... Read more
Reckitt Benckiser has appointed Live & Breathe to promote its Air Wick air freshener brand. Following a three-way-pitch, the agency has been tasked as shopper marketing agency for Air Wick and will develop an integrated campaign, set to roll out... Read more
Wickes Paint is relaunching this week with new packaging and fixture designs created by Reach.The Bristol-based packaging communications company was appointed by Wickes in 2008 to "develop a visual strategy that created good quality... Read more
Wicked Uncle, the gift website specialising in the latest and most popular children’s gifts, has appointed viral and digital marketing agency TAMBA to create a viral game.‘Trouble in Toyland’ is due to launch in July. The... Read more
Former Camelot and Wickes marketer Emma Williams has been appointed at the first marketing director for Travelodge in two year. Williams has been appointed with the tasked of conveying brand messages and developing the ‘Sleep Tight’... Read more
DIY chain Focus Wickes has moved its PR account into Manchester-based Communique, following a review.Focus Wickes owns two chains of DIY stores, branded separately as Focus and Wickes. The Focus stores are aimed at “light” DIY... Read more
Sportswear brand Nike have pulled out of a major sponsorship deal with surfing champion Charly Martin after he was caught in possession of a knife.
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