Brand expert Jonathan Hemus talks to The Drum about his concerns for Argos and compares the brand to that of Woolworths ahead of that retailer disapearing from the High Streets of the UK. The dip in sales has come as a surprise to the retailer... Read more
Online retailer Woolworths has appointed direct marketing agency Entire to run an email campaign in the lead up to Christmas.The 'A World of Festive Fun' campaign will target mums and promote the variety of products available at the online store.... Read more
Jelly Creative has created two promotional films to relaunch the Ladybird children’s clothing range on the new Woolworth’s website.The Woolworth’s brand was acquired by Liverpool-based Shop Direct Group after the troubled... Read more
With the administration of iconic high street retailer Woolworths, Bristol based agency Inbox which counted the chain as part of its client base, has called the collapse of the client ‘disappointing’.The Drum understands that the... Read more
Britain’s sole surviving music chain has racked up a £40m loss for the six months to October after suffering in the face of ferocious competition from supermarkets, downloads, piracy and online sales.The dire figures cast a pall over... Read more
As social media continues to be the marketing buzz word that all agencies claim their clients must be using in order to grow their brand communications, The Drum decided to have a look at how some brands were using Facebook.The experience turned... Read more
Aegis Media has announced that has taken a minority shareholding in mobile technology company TigerSpike, worth $11m. The deal, which comes a week after the group announced that it had completed its majority takeover of MediaVest Manchester, which... Read more
Argos has appointed Northampton agency Rocket Creative to redesign the Chad Valley toy brand following a three-way pitch.Argos's owner, the Home Retail Group, acquired the Chad Valley toy brand from Woolworths for £5m in January 2009 and... Read more
