Ryder Cup Europe has appointed Grayling to manage its international communications programme in the run-up to the next home staging of the golf tournament at Gleneagles in Scotland in 2014.
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ITV has announced that it has successfully renewed its deal with the Football Association to screen the FA Cup and England internationals for a further two years in a deal estimated at £90m.
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The main objective was to create an event experience which utilised technology to promote the Castrol brand and entertain the crowd. The story of the first African World Cup had to be linked to the Castrol business.
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ESPN and Budweiser have announced that they are partnering for their coverage of the FA Cup, with an integrated tie-up for advertising and content.
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