THE DRUM

1. Google, Twitter, Financial Times, MediaCom, Coca-Cola: Insight from the IAB Mobile Engage Conference

   Opinion: Little Drummer Boy

   The Internet Advertising Bureau today held its annual Mobile conference, aiming to promote the adoption of mobile as an advertising... Read more

   0 comments

   Stephen Lepitak - 17/05/2012

   Mobile

2. Five ways the new Facebook Timeline will impact brands

   Opinion: Guest Columnists

   As Facebook continues to roll out its timeline, Karen Hawey, consultant at digital management consultancy Reform highlights five reasons... Read more

   4 comments

   Karen Hawey - 08/03/2012

   Marketing

3. You want the truth? There is no absolute truth when it comes to choosing agencies.

   Opinion: Guest Columnists

   Diane Young, director of the Recommended Agency Register (RAR) argues there are strong parallels between the world of high finance and... Read more

   1 comment

   Diane Young - 02/05/2012

   Marketing

4. Controversial Digital Strategies : Google Encrypting Search Referrers

   Opinion: Guest Columnists

   As the largest online brands such as Google, Facebook and Twitter continue to dominate the world and develop their strategies to offer... Read more

   0 comments

   Duncan Parry - 09/03/2012

   Advertising

5. Ignore corporate reputation at your peril

   Opinion: Guest Columnists

   A number of largescale organisations have recently seen their brand attacked in times of crisis, including financial services companies,... Read more

   0 comments

   - 29/02/2012

   Public Relations

6. Rory Sutherland, Arianna Huffington and a priest - Adobe Digital Summit 2012 reviewed

   Opinion: Guest Columnists

   Owain Cleary, client services director at TH_NK, tells us what he's learned from this week's Adobe Digital Summit. ... Read more

   0 comments

   Staff Writer - 17/05/2012

   Digital
7. 

   What is the biggest challenge in web analytics?

   In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing analytics in 2012. ... Read more

   0 comments

   UK - 17/04/2012

   Digital

8. Analysis: The rise of gamification

   Opinion: Guest Columnists

   Gamification - a word that the marketing services world will become more familiar with as its popularity continues to rise. Steve Manser,... Read more

   1 comment

   Staff Writer - 29/11/2011

   Digital
9. 

   Cabinet Office releases guidance on social media for civil servants

   The Cabinet Office has today released guidance on how civil servants should use social media, based on six principles. ... Read more

   1 comment

   UK - 17/05/2012

   Social Media

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10. Listen up! - Managed properly, big data can offer invaluable insight

    Opinion: Guest Columnists

    The world is moving towards a data driven economy, with companies buying and selling information in order to learn more about their... Read more

    0 comments

    David Parcell - 10/04/2012

    Marketing

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