As Facebook begins trading on the New York Stock Exchange in the third largest US IPO, brands like King.com are hoping to capitalise on the new opportunities that should arise.
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International - 25/05/2012
In this issue, The Drum collaborates with Recommended Agency Register to publish a report on the top 50 independent agencies in London. We delve into the capital to analyse a diverse but highly recommended list of agencies, gauging their... Read more
Digital media company Specific Media has appointed former MediaCom associate director of futures & implementation, Graeme Hutcheson as its head of video.
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In the last issue of The Drum I was able to quote Shakespeare. This time round it’s Crocodile Dundee: “Well, you see, Aborigines don’t...
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Russell Buckley, who many see as the 'godfather of mobile' gave a rapid fire round up of key technologies he believes will disappear as mobile technology continues its exponential growth.
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In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012. So, what trends can we expect in search in the following months?
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Panasonic last week participated in the ‘Symphony of Light’ event in Tokyo by releasing around 100,000 ‘wishing star’ LED lights into the Sumida River.
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International - 12/05/2012
Rumours are circulating (again) that Apple or Google may throw their hat into the ring for the TV rights to Premiership games. For a...
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In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012.
... Read more
International - 11/05/2012
From pay-per-click advertising to organic search, search marketing is an industry in its infancy, yet it plays an ever-increasing role in the strategies of digital marketing teams.
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Facebook is to go up against Apple with the launch of its own mobile app store.
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International - 10/05/2012
There’s been a lot of talk in the press about what Facebook needs to do to stay relevant and build on the fantastic job they’ve done of...
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Mobile advertising network InMobi and Mobext, the mobile marketing network of Havas Digital, have today released the results of their latest global consumer research, focusing on the role of tablets in the consumer sales journey.
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International - 10/05/2012
Andrew Rashbass, chief executive of The Economist Group, has predicted that the price of the digital tablet version of The Economist will soon match that of the printed version of the publication.
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A new offer-based media platform will see mobile vouchers offered in central London via free public Wi-Fi for the first time in the UK.
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Today, the VP of Marketing for Unilever, Marc Mathieu was pronounced the most powerful UK marketer by Marketing magazine. High acclaim...
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