My main issue is that it's not live, yet still being launched. It's digital. Shouldn't it be PR'ed and launched at the same time?

It's not exactly the new Cadbury, Guinness, T-Mobile TV ad that needs a build up.

I'd buy the kit with no sponsor on. if league cup sponsorship was cheap i'm sure a local charity like Villa's Acorns would love to have their name across the strip.

I remember when Athletico Madrid were sponsored by Columbia Pictures and they put: Bewitched, Hollywood Homicide, S.W.A.T., Big Fish, Hellboy, Spanglish, Resident Evil 2: Apocalypse, Hitch, xXx and Spider-Man 2 on their shirts at different games of the season... that was a great idea for them.

with the love party vs the hate party ad campaign, i wonder if they were trying to piggy-back off the success of ads rather than actually sticking to politics....

http://www.theapofcrap.com/2010/03/fake-pizza.html