I think the bit at the bottom of the logo is the compulsory Commonwealth Games ident, which must of been a real horror to work with. I don't know if the colours were compulsory? They seem a bit boring and not that nice to look at. I'm not a fan of the London 2012 ident, but at least the colours are original and the logo itself memorable (even if not for the right reasons).
Must of been a very hard ident to create, and obviously has a lot of folk ready to shoot it down whether they like it or not.
On a positive, I think the teaser posters have been great, and looking forward to what other spin offs get created around the brand.
Cool
Sounds like a good move all round, is the new company any better at ping pong though?
Ouch! (not seen this Leith work, but your accusation still hurts!)
The boxing one is cracking!
21 Jul 2011 - 16:34