Absurd. The "sexual movements and gyrations" in the trailer are half second flashes of computer generated figures. Compare that to any teen pop video that kids are exposed to on day-time TV and it's ludicrously tame. I'd be more concerned about the level of violence if I were the ASA.

I fear you may have run out of courage. Posting such a bitter and frankly naive comment anonymously is poor.

Sure Scott - just go to www.arranwhisky.com

Anonymous Wed 20:00, I'm not convinced there are many here who pitched for the project. We didn't, and probably never will for such projects until the tender/pitch systems are reviewed. It sounds to me like the detractors here are genuinely putting forward their views.

Gordon, the spotlight on this issue is because of a particularly high profile design project that has, frankly, exposed an agency to cynicism and shouts of malpractice. So it's hardly surprising that the focus of this discussion thread revolves around the logo. I am not especially interested in discussing the merits of the design of the logo - if the commitee thought it met the brief, then that's good enough for me. I have my own opinions.

Scotland offers unrivalled value for money from a design perspective - you only need to look at average daily rates and the size of budget afforded to Scottish agencies. Scotland is cheap. Really cheap.

So, I can't speak for the rest of the UK, but I for one, will not be trying to justify the value of design north of the border, especially when I see agencies busting a gut to win a 66 agency pitch. Did I say pitch? Sorry, lottery.

Personally, I think the spotlight should be on our shocking Gov tender system, not the design industry. Maybe if public sector design buyers made the effort to review/vet and investigate agencies more thoroughly and appoint accordingly, then issues like this would be limited. And maybe then value would prevail.