I think I was about the 300th to view this this morning, and I did take it as just a bit of fun from a few of the staff.
It's not the best thing in the world, but I've seen much worse.
Sapient are still Sapient though and full of pretty much the world's best digital talent.
My suspicion is that central office maybe didn't see it in the same light as the office that produced it.

The best Irn Bru campaign in a long time. Well deserved. Congratulations David and Chris.

'Mon the geordies. Great brand for a great agency.

Excellent afternoon.

Unfortunately Laurence came second.
And by the looks of it it was very close
Great effort though.