Articles posted by Gordon Young

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Shamed Diageo at centre of social media storm after 'blackmailing' BrewDog out of beer award

Shamed Diageo at centre of social media storm after 'blackmailing' BrewDog out of beer award

At least they picked up the Grand Prix at last night Drum Marketing Awards. well done guys; http://www.thedrum.co.uk/news/2012/05/07/drum-marketing-awards-2012-winn...


10 May 2012 - 09:33
UM London's week-long inquiry into future of the press. Here are their conclusions.

UM London's week-long inquiry into future of the press. Here are their conclusions.

Sorry, just trying to meet our weekly full stop quota.


27 Apr 2012 - 16:46

Right brain versus left brain epitomises modern marketing

Don Smith writes on Facebook: "Nice to see Gordon Young plagiarising the Realise Digital positioning statement for the latest Drum editors opinion piece. I won't charge you mate."
Reckon what he's trying to say is, "I agree."


27 Apr 2012 - 16:26
 “Push to add drama” TNT ad receives over 20 million views on official video

“Push to add drama” TNT ad receives over 20 million views on official video

This was a very well produced and crafted film, that was brilliantly executed. As a result I suspect its success will not be easily replicated - in much the same way that it is not easy to replicate the success of the Grand Prix winners at the likes of Cannes and D&AD (festivals where I suspect we will see this work feature).


16 Apr 2012 - 16:02

Inflating the Facebook bubble with Instagram

Truly an astonishing deal; can't help wondering how this valuation was arrived at. A great app no dount - but worth $1billion? Just can't see it - for my money I'd rather own the New York Times!


11 Apr 2012 - 12:35

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My latest tweets

  • Just bought this round at Grosvenor House, Park Lane; 2 GT, 1 whisk and coke, 1 Beer. Guess how much. http://t.co/38my2XG4
  • @HighlandLawyer thanks for that, but I was planning to use the 51 (Scottish) Brigade. The letter was from their commander.
  • Just got PR letter from Army that uses line "The British Army is Your Army." Wonder if I can get them to shell BrandRepublic.
  • @psigrist any comment, or comments? It would be good to follow up on our conversation.
@caltonkid caltonkid