A shame? This is a bloody travesty. No more having to bang it on the desk to break it into bits (Highland Toffee) or having to stretch the Wham bar three metres, whilst still having one end in your mouth and the other in your hand.

I for one, am in mourning.
RIP.

Nice people and good work - a winning combination. Well done to all at Threebrand.

Ouch. If you're going to be this cutting, at least have the balls to leave your name perhaps? Strategically it's about understanding where the audience behaviour and brand behaviour crossover - and creating comms that unite both. We'll never convince lazy couch potatoes that this intense experience product is the brand for them - that would be a waste of money.
And if that all sounds too complicated, how about do exercise = needs to wash (as a pre-cursor to applying deo for most).