The pointless thing isn't big enough or fun enough. There's no punchline. If they'd chucked it over the edge at the end or something it might have worked. Or maybe not. Yet another 'let's try and be a bit wacky and surreal because we've got no USP' ad.

Beautifully shot, but why are McDonalds continually trying to tell us the food isn't all that bad for us? It's a stupid, patronising strategy and it's not working. "One of your five a day?" Do fuck off.

Facebook became uncool ages ago, probably about the time I set up my account. Doesn't seem to be doing it any harm.

...and I wonder how many 'outraged' people will continue to buy the Sun?

You can still buy Red Stripe?