Sounds a great event, is anyone talking about technology underpinning it and the future of second screen and IPTV as this is essential for marketers to understand and get right.
Is it a cake or a biscuit?. Thats the usual point of argument.
is Aldi going to do a rival?
Well thought out campaign and shows traditional media does work if you get it right. The message was clear and humour travels well.
Apple wont ever be damaged by this when most of their buyers are fanboys who would still buy the device even if it only had 36k modem speed. Its would still look and feel good and the consumer would still buy it with the usual marketing spin.
Should be a great conference and certainly is a key area that needs discussing.
Ive been advocating the IPTV change in our world with connected tvs and second screen yet many dont know what it is still nor would spend budget yet. Those that are already investing in ideas and the technology are going to have a massive competitive advantage.
Some of the prototypes we have produced completely change your way of interacting with your viewers but providing a brand inspired impact.
18 May 2012 - 12:08