It's not about 'supporting the local region' - regional agencies are not charities. It makes far more commercial sense in many instances to have an agency close by. We all have the technology to make it easy to email proofs, SKYPE and video conference; but at the end of the day we are a service industry that is fundamentally about people buying people.

Clients are often too hasty to look to London for their creative resource and invariably these are the clients that most frequently move agencies. There is phenomenal talent in the regions, and it's just a shame that so many big brands based outside of London, completely miss out on it by focusing their search in London.

Let's be blunt. We take 15 self obsessed, egocentric, certifiable loony-tunes off the streets and lock them in a house. That makes the UK a safer place for 8 weeks and therefore, I consider Big Brother a good thing for the general public. Also, the fact it's not cluttering up Channel 4 is even better.

The W&K Mustafa Old Spice campaign is my favourite campaign of recent years. Superb.

At least they've been filmed in Yorkshire. If memory serves, Authentic Shropshire based Muller's London agency thought that shots of Wiltshire would be good enough to convey the Shropshire countryside. What do country folk know anyway!?

And what else would a Yorkshireman travel on, but a ride on lawnmower. I mean, they've not got the tube up t'north ;)

With a contract of £50k and demanding a turnover of £10m they are basically suggesting that they want their account to represent just 0.5% of the agency's turnover. Do they think account of this value is going to attract the PR agency's best team?

Even if the value is £300k they are still therefore stipulating that the account should only represent only 3% of total turnover.

I can understand that they don't want to be the PR agency's biggest client, and that they perhaps want to fall into the agencies top 5 clients - big enough for them to matter. But not so big that the agency future relies upon the contract.

Another example of procurement lunacy.