Great work. I wish I'd though of it. Hope it saves some lives.

I wholeheartedly applaud anyone with the balls to launch a new business these days. Seems like a novel enough idea to me and the name's certainly memorable. Good luck to all involved.

A bunch of very talented people - and everyone at Visit Scotland - have worked long and hard to turn what is the best opportunity in Scotland into a piece of, what is at best, wallpaper. We all need to have a good long look at ourselves and see what is going wrong. And where it's going wrong. No wonder accounts like Grolsh are leaving Scotland for London.

No doubt this had to tick loads of planning/policy/research boxes - with the script evolving constantly - and yet it still delivers a coherent message in an watchable, moderately entertaining way. No mean feat. So well done to everyone involved - including the unnamed animators.

I was looking closely at her cleavage.