Anon 12;08 - They didn't put any other beer in there. They built a highly original, memorable and engaging communication that was not a stereotypical beer ad for their own brand.

Do people still really drink this stuff with a lime in the neck?

What a beautiful and engaging piece of work

Beautiful, highly original and with a totally distinctive brand language

I only Mich once, but he was very generous with his time and enormously encouraging. He had a very engaging character and you couldn't help but feel you'd known him for ever. A very sad loss to friends and colleagues alike.

I give up - I've got some work to get on with.