Reality check - its a logo for a Commonwealth Games, not some kind of creative utopia. Anyone expecting this to be an innovative, groundbreaking statement of design genius is either being unrealistic or just wanting a chance to slag something off, which us Scots are just great at...pity that's not a sport at the games.
My first instinct was pretty positive, although I preferred the bid logo at first glance. On reading the rationale I liked the cleverness and relevance to its subject. Feels a wee bit retro which I quite like too.
Reality check - its a logo for a Commonwealth Games, not some kind of creative utopia. Anyone expecting this to be an innovative, groundbreaking statement of design genius is either being unrealistic or just wanting a chance to slag something off, which us Scots are just great at...pity that's not a sport at the games.
My first instinct was pretty positive, although I preferred the bid logo at first glance. On reading the rationale I liked the cleverness and relevance to its subject. Feels a wee bit retro which I quite like too.
8 Mar 2010 - 12:06