Few large organisations have the infrastructure in place to empower their staff to contribute corporate messages positively via social media. This may change, although in my experience job descriptions at middle management and below tend to be fairly task driven, and as a concept this might be a little "too much" freedom for them. Not suggesting they'll avoid moving with the times, but how many blue chips are still running Office 2000?

This is really interesting, and a great piece. However, presumes less about advertising and more about the media channel and targeting perhaps? Advertising has evolved, I believe the ATL / BTL model actually started to disappear a decade ago. I think advertising does still exist, just in a different, more intelligent and honest form. I also think there is still a need for relevant disruption, it's just about getting cut through, and social media channels are rapidly becoming more crowded than most other forms of traditional media. The fact remains many advertisers still need mass exposure and fragmented (more targeted) media still costs more.

This is interesting. It is widely known that all government advertising spend is on hold, COI campaigns included, as per the Chancellors new budget cuts.

Well done guys, Great app really well executed. Hope it ranks in the iTunes Top50.

I'm not sure it's necessarily about "protecting" creative's from the real world. Surely it's about getting the right person doing the right job for the right amount of money? Aren't the skills required in account managers very often at odds with those in creative departments?

Either way, if it works for you, best of luck. Breaking convention is what our industry is all about.